Mariana 
Colmenares

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Campaign Suite 




As part of the Research and Design team for New York City Council District 35’s Participatory Budgeting campaign (Cycle 13), I collaborated in developing a comprehensive design system to support civic engagement. Grounded in extensive research, our work aimed to increase participation in the district’s voting process. Final deliverables included print materials like pamphlets and posters, as well as digital assets for social media and web.



InquiryThe project began by researching comparable civic engagement efforts to understand what strategies were effectively driving community participation. To inform a design approach tailored to our district’s needs.

Research and Process This visual identity centered on a series of illustrations representing the hopes and dreams of our community, layered over real photography to create recognition and provide context.



Outcome The final campaign suite delivered social media posts, web assets, and print media