Mariana
Colmenares
About Me
Portfolio
Back
Sanrio 12 Days of Gifting
BriefSanrio’s annual 12 Days of Gifting is a fan-favorite moment on social. This year’s brief was to build on that excitement and create a social series that felt even more festive and playful for fans.
Our Approach We decided to lean into fans’ love for Sanrio’s characters and give each one a moment to shine. Each mascot got their own custom Christmas set, creating playful, character-driven spaces where they could “host” their day of gifts. The sets added personality, charm, and a little extra holiday magic to the campaign, making every day feel special for fans.
OutcomeThe project produced a series of 12 social reels, one for each day of gifting, plus a teaser reel. Each reel highlighted a mascot in its own festive, character-driven set, bringing the 12 Days of Gifting to life on social.