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Miss Vickies Ristoranti Launch
BriefMiss Vickie's Ristoranti was relaunching for a limited time, building on a concept they had already introduced the year before. This year's brief was to make the chips feel even more exclusive and elevated, like a coveted item rather than a regular snack.
Our Approach Visual language for the campaigne was rooted in fine dining, pulling from cutlery etiquette, dishware, and the formality of reservation systems to shape everything from the website to the mailer design. Every touchpoint was designed to feel considered and refined, so reserving a bag of chips carried the same weight as booking a table at an exclusive restaurant.
OutcomeThe project produced a full campaign that presents the chips as a VIP item. This included a reservation website, custom mailers the chips arrived in, and a suite of media assets, all designed to carry that fine dining tone through every part of the experience.
Press:
Newswire Canada
Aol.com