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Cup Noodles BBQ
BriefNissin was launching new BBQ flavors, with a campaign message built around avoiding BBQ fails by reaching for BBQ flavored ramen instead. As part of an inter agency team, the brief was to bring that messaging to life through a mailer.
Our Approach We designed a mailer shaped like a Traeger grill, pulling in BBQ cues throughout the packaging to make the concept feel tangible and fun the moment it arrived.
OutcomeThe project produced a mailer that translated the campaign's core message into a physical, on-brand experience, bringing the BBQ fails concept to life through design.