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Dorm Room Survival Kit
BriefCup Noodles and Dash teamed up on a limited-edition dorm kit for back-to-college season, pairing a six-pack of Cup Noodles with an electric kettle and rapid egg cooker. The brief was to make the kit look exciting and appeal directly to college students.
Our Approach Our team designed the mailer box the kit shipped in, pulling references from everyday college life like ruled notebooks, sticker bombing, and scribbled notes. The goal was for the packaging to feel instantly familiar to students and at home on a dorm desk.
OutcomeThe kit launched to national attention, earning 400+ media placements across online, broadcast, and social, including USA Today, Parade, Food Network, and Complex.