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Sanrio 12 Days of Gifting
BriefDesign a full bus wrap for the Staples Back to School Made Easy Tour that highlighted Staples’ branding while incorporating sponsor logos, custom tour lockups, and product imagery. The bus would travel across Canada, acting as a moving advertisement and visual centerpiece for the campaign.
Our Approach We designed both the interior and exterior of the bus, ensuring cohesive branding throughout. The exterior featured bold graphics, product imagery, and sponsor logos, while the interior was crafted to create an engaging experience for visitors. We also designed a photo opportunity in the driver’s seat, allowing children visiting the bus to interact with the brand and create memorable moments.
OutcomeThe bus wrap successfully turned the vehicle into a moving promotional tool, attracting attention at all tour locations. The campaign received coverage from major news outlets, including CTV News Toronto, Global News Toronto, CP24 Breakfast, and CJAD 800, amplifying Staples’ reach and strengthening brand recognition.