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Honda x Pratt Workshop on Generative AI for brainstorming and Innovation. 

Developed as part of the Dream Driven Design workshop led by the Honda Design team from Japan, this multidisciplinary project presents a comprehensive design suite. By integrating AI into the creative brainstorming process, it explores new possibilities for innovation and technology. Exhibited in the ICFF fair in May 2024 at the Javitts Convention Center.



InquiryThis project emerged from a workshop focused on using generative AI as a tool for worldbuilding and ideation. Centered on innovation, our team explored a range of possibilities through structured ideation methods and creative frameworks.

Research and Process Following the workshop, we focused on developing our final product story and exploring how to translate it into a compelling visual narrative. This phase involved refining concepts and aligning visual direction with the core ideas we generated.


OutcomeThe final presentation culminated in a cohesive product suite that communicated our concept through branding, product design, and supporting visuals.