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Vampire Noodles Mailer
BriefVampire Noodles launched into one of the most cluttered stretches of the food calendar, where a seasonal snack’s best hope is a line in a Halloween roundup. To earn real coverage, we needed a mailer media and creators would want to post, not just open.
Our Approach We designed the mailer to look and feel like an actual coffin, from the box shape to its textures, so opening it felt immersive.
Outcome50% of everyone who received a mailer turned it into coverage. That earned dedicated headlines in USA Today, Delish, theSkimm, Men’s Journal, Parade, The Takeout, and Food Dive, plus extensive organic influencer coverage, as part of a campaign that reached 4.1B online and social impressions.
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