Campaign Advertising: District 35 Civic Engagement
This year, I worked on the research and design team for New York City Council District 35's Participatory budgeting campaign. The design process was complemented by extensive research in order to conceptualize and develop an effective design system for our campaign strategy. Aimed to enhance engagement in the district's voting process, the resulting deliverables ranged from print supplements including pamphlets and posters, to social media and web assets.