Mariana
Colmenares

Sanrio Holiday Giveaways

For Sanrio’s annual 12 Days of Gifting campaign, our team created a series of social reels where each mascot hosted their own day of giveaways. Each character was featured in a custom Christmas set tailored to their personality, creating a festive and uniquely themed experience across all twelve days. The project was carried out from concept pitching through final production.

Art Direction
Motion Graphics

STAPLES Easy Bus Tour

For the Staples Back to School Made Easy Tour, I designed a full bus wrap that served as a dynamic, moving advertisement across Canada. The design balanced Staples’ branding with key sponsor logos, custom tour lockups, and product imagery, ensuring each element was clear and visually engaging. The wrap transformed the bus into a promotional centerpiece, maximizing visibility and brand recognition at every tour stop while creating a cohesive, memorable visual experience for audiences nationwide.

Campaign Suite

As part of the Research and Design team for New York City Council District 35’s Participatory Budgeting campaign (Cycle 13), I collaborated in developing a comprehensive design system to support civic engagement. Grounded in extensive research, our work aimed to increase participation in the district’s voting process. Final deliverables included print materials like pamphlets and posters, as well as digital assets for social media and web.

Designed on Adobe Illustrator and InDesign

In collaboration with
Manasi Danayak,
Mehika Singhal,
& Mara Nicolaie

Advised by Michael Kelly

Speculative Mobility

Developed as part of the Dream Driven Design workshop led by the Honda Design team from Japan, this multidisciplinary project presents a comprehensive design suite. By integrating AI into the creative brainstorming process, it explores new possibilities for innovation and technology.
Featured on Core 77

Exhibited at Javits Convention Center ICFF
in collaboration with
Alannah Rainey,
Rebecca Love Park ,
& John Lee.

Adaptive Interface

Motivated by the increasing demand for multifunctional tools and seamless integration, my thesis explores the future of digital interfaces. As technology becomes more complex the challenge is to balance functionality with usability. By leveraging context aware computing, this project aims to create an experience that enhances digital productivity while preserving ease of use.

Designed on Figma