UI App Concept
A mobile app designed to solve a modern problem: how to avoid people. Based on the idea that our social circles exist in a range of spaces, and the idea of navigating these spaces with uncertainty of who we might run into, the Clash app is designed to manage social interactions.
Fragrance Branding
A brand concept created for a fragrance. Oddity, Embrace the uncommon! Drawing inspiration from modern and current brands, oddity markets to their niche using niche humor, style, and visuals, to sell their fragrance as a lifestyle.
Nutrition Branding
A brand aiming to promote natural protein consumption for anyone and everyone. A branding suit complete with logomarks, slogan, marketing video, and ad mock ups.
Campaign Advertising
This year, I worked on the research and design team for New York City Council District 35's Participatory budgeting campaign. The design process was complemented by extensive research in order to conceptualize and develop an effective design system for our campaign strategy. Aimed to enhance engagement in the district's voting process, the resulting deliverables ranged from print supplements including pamphlets and posters, to social media and web assets.
Interactive Video Website
This interactive website implements video layering inspired by different forms of media. In this project I explored the Idea of visual translation to explore an emotional theme and its expression in different references, and then reflecting it’s motifs through website interactions. Built on HTML.
Fashion Lookbook
Lookbook for fall fashion collection by Kalen Whitehead