Mariana 
Colmenares

About Me
Portfolio









Dorm Survival Kit 

Cup Noodles and Dash launched a limited-edition dorm kit for back-to-college season. Our team designed the mailer box, styling the packaging after a composition notebook and other collegiate visuals. The launch earned 400+ media placements, including USA Today, Parade, and Food Network.

Designed at Golin for Nissin
Graphic Design

Sanrio Holiday Giveaways


For Sanrio’s annual 12 Days of Gifting campaign, our team created a series of social reels where each mascot hosted their own day of giveaways. Each character was featured in a custom Christmas set tailored to their personality, creating a festive and uniquely themed experience across all twelve days. The project was carried out from concept pitching through final production.

Designed at Golin for Sanrio
Art Direction, Motion Graphics

Miss Vickies Chip Reservation


For the limited time relaunch of Miss Vickie's Ristoranti chips, our team created a fine dining-inspired campaign that turned chip reservations into an exclusive, coveted experience. Pulling from cues like cutlery etiquette, dishware, and reservation systems, the campaign brings a sense of prestige with every chip purchase.

Designed at Golin for Miss Vickies
Art Direction, Graphic Design

Vampire Noodles Mailer

Our team designed a coffin-shaped box for this year’s Cup Noodles Halloween LTO “Vampire Noodles”, with a black exterior and red velvet interior, built to be unboxed on camera. The result was a 50% mailer-to-coverage rate and headlines in USA Today, Parade, and Delish.

Designed at Golin for Nissin
Graphic Design

STAPLES Easy Bus Tour


For the Staples Back to School Made Easy Tour, I designed a full bus wrap that served as a dynamic, moving advertisement across Canada. The design balanced Staples’ branding with key sponsor logos, custom tour lockups, and product imagery, ensuring each element was clear and visually engaging. The wrap transformed the bus into a promotional centerpiece, maximizing visibility and brand recognition at every tour stop while creating a cohesive, memorable visual experience for audiences nationwide.


Designed at Golin for STAPLES Canada
Graphic Design
 

Campaign Suite


As part of the Research and Design team for New York City Council District 35’s Participatory Budgeting campaign (Cycle 13), I collaborated in developing a comprehensive design system to support civic engagement. Grounded in extensive research, our work aimed to increase participation in the district’s voting process. Final deliverables included print materials like pamphlets and posters, as well as digital assets for social media and web.

Designed for Pratt Institute and NYC District 35
Graphic Design, Research Strategy


Social Media 


Across various brands, I support social calendars by concepting, producing assets, responding to trends, and supporting e-commerce through graphics, production shoots, and art direction.

Designed at Golin for multiple brands
Graphic Design, Art Direction, Content Calendars, Trend Research